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The Role of the Website in a Golf Course Marketing Strategy

April 13, 2017

Golf Marketing- The Website

Before you begin this blog which details what content golf courses should have on their websites, read our last blog which discussed the performance of golf course...

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Golf Marketing: The Importance of the Website

April 04, 2017

The Website: Attracting New Golfers

Consumers go through a 5-step journey of purchasing: the need or desire is recognized, the search for more information, evaluate the options, the initial...

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Golf Marketing with Social Media: Creating Promotional Images

March 27, 2017

Golf Social Media 101

If you've been following the ORCA blog, your social media channels are posting weekly and are optimized to their fullest extent. This blog will focus on creating a...

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Golf Social Media: How to Use Hashtags

March 02, 2017

Introduction to Golf Social Media:

Instagram is a photo-sharing app that is ideal for companies who have scenic photos to share. Some golf courses have taken advantage of this platform, but not...

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Golf Social Media: An Instagram Study

February 22, 2017


Last week's blog focused on understanding why Instagram is crucial to every golf course marketing strategy. Instagram is a photo-sharing app that helps picturesque accounts gain...

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Instagram, Why Golf Course Marketing Professionals Need It.

February 16, 2017


Instagram is a social media platform with over 500 million active monthly users, and more than 75 million users use the app every day. The top three countries that use Instagram are the...

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The Game Plan for Increasing Profits

February 08, 2017


 Last week was focused on attracting new golfers, this week is focused on increasing profts. Granted, both these points go hand-in-hand, however increasing your profits begins with...

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The Game Plan for Scoring New Golfers

January 30, 2017


2017 brings in the opportunity to create new business and new techniques for success. As January comes to a close, what can golf operations improve to increase profits from rounds...

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5 Ways To Improve Customer Service At Your Golf Course

December 29, 2016


One of the biggest issues businesses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase (source). Train employees how to...

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6 Easy Ways to Attract Millennial Golfers

October 13, 2016


The millennial golfer has been discussed many times. The Business Insider wrote an article discussing how millennials are hurting the golf industry. Most millennials have not picked...

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