In today's technological age, every business should be utilizing the new platforms of technology for gaining and nurturing customers.
Social media is one of the fastest growing platforms of communication. The ease of staying connected and having a quick way to reach out to your customers is what every business owner wants. So why isn't every business owner taking advantage of social media?
Perhaps some believe that their customer's demographic does not use this avenue of communication, or maybe the business does not understand how to utilize social media. The good news is social media is a very simple platform to use once you learn what you need to do.
LET'S GET STARTED:
Much like building your business, building your social media empire won't happen over night. Below are three easy-to-fix errors:
#1. Improper Links to Social Media on Homepage
The most important thing to remember about social media is that it is supposed to be quick and correct the first time. If your homepage has a Twitter/Facebook button, that link should be correct and take you to your company's Twitter/Facebook. When a customer clicks on a button and it takes them to Twitter.com, they will most likely not search for your company. If they do, perhaps you have your Twitter handle for your company "River Ridge Golf Course" is RRGC12 instead of RiverRidgeGC and they may encounter issues in searching for you.
#2. Your Account Is Not Active
There is nothing worse than being a social blogger and wanting to communicate with someone who does not want to communicate back. If you have a media page linked to your homepage, you are maintaining that avenue of communication as if it were your same customers walking into your golf shop. Simple things like thanking a new follower, reposting a customer's photo, and posting educational content on your account are some easy ways to stay active.
#3. Only Having One Social Media Page
Not everyone wants to 'Like' you on Facebook, but they may follow you on Twitter to see when you lower your rates for the weekend. Think about who you want to come to your business and where they are likely communicating. It's important to not limit yourself to one avenue of social marketing as you are wanting to increase the visibilty of your company regardless of that avenue.
Want to read more? Here are some knowledgeable sources.
- 10 Laws of Social Media Marketing
- How to Properly Use Social Media to Fit Your Business Strategy
- 20 Social Media Marketing Tips from the Pros
Social media is a tool to help you further along your business by opening up new avenues for potential customers to find you and be interested in what you have to offer. The content on your account should be aligned with your business intelligence and personality. COntent on social media does not necessarily have to be content your course has created, but content that adds value to your customers. This could be reposting great golf shots or viral videos. Once you understand what works for you, maintaining your accounts will be simple!