Instagram is a social media platform with over 500 million active monthly users, and more than 75 million users use the app every day. The top three countries that use Instagram are the United States, Japan, and Brazil. 70% of users check it at least once a day and 35% check it multiple times a day. Instagram is used by 48.8% of brands that number is expected to grow to 70.7% by 2017 (source).
This blog aims to help golf courses understand why Instagram works so well for visual businesses and educate general managers or the golf course marketing professional on some best practices for their golf social media and which hashtags to use.
Key Terms: (source)
Instagram: a free online photosharing and social network platform that allows members to upload, edit, and share photos with other members through Instagram, email and other social media sites.
Hashtag: a word or phrase preceded by hash or pound sign and used to identify messages on a specific topic.
Geotag: an electronic tag that assigns a geographical location to a photograph or video, a posting on social media.
Reach: a data metric that determines the potential size of audience any given message could reach. It does not mean that the entire audience will see your social media posts, but rather tells you the maximum amount of people your posts could potentially reach.
Golf Course Marketing with Golf Social Media:
Instagram is a photo sharing app that thrives when there are beautiful photos to be shared. Golf courses are known for their picturesque quality and would succeed with this type of social media platform. But not all golf course marketing crews take advantage of this easy opportunity to grow in reach.
There are three key practices necessary to running a successful Instagram account: quality of the image, frequency of posts and hashtag usage. Below is an excellent example of a golf course Instagram post taken from Longbow Golf Club.
Arizona is known for its colorful and radiant sunsets, capturing that image and posting it on your golf course social media is a great way to find more followers. However, notice the posting date was 33 weeks ago. This is this Longbow's most recent post on their Instagram. Accounts should post at least once a week. This Instagram post does contain a geotag. It's important to always geotag photos and videos as a business account to help customers identify that you are the legitimate Instagram account for the golf course.
Read more about social media optimization for your website.
Tune in next week:
An over abundance of information is easy to compile but difficult to digest. In next week's blog we will discuss the study we conducted with over 75 of the Valley's biggest golf courses and their Instagrams. The blog will provide more insight for golf marketing professionals on hashtags and what makes a hashtag successful.