On February 11, 2016 we officially published the inaugural ORCA Report with a bona-fide self-selected competitive set of golf courses. It was quite nerve wracking because we’ve now moved past the point of theory into the real-world of publishing our revenue benchmarking reports, where completeness, confidentiality and comprehensiveness really matter.
We are quickly approaching 100 subscribers, and soon we will have many meaningful competitive sets of golf courses intact and reporting. This will be a major step forward for the golf industry because it will allow subscribing golf courses to have an unbiased, independent view into the performance of their local market which will enable them to use the information to generate more revenue through the sale of tee times.
I you would like to participate and find out how your facility is doing, please click on the button below. We'll contact you within 24 hours to help you get started.